![]() ![]() Since this media is unique to these platforms, it presents an opportunity to create a unique experience with your audience that is specific to these channels. GIFs and cinemagraphs don’t work on all social channels, but they can be posted on your Google+ Page like this, on your Tumblr blog like this or on your own website. Share GIFs and cinemagraphs on Google+, Tumblr and your website ![]() Here are seven best practices for using GIFs and cinemagraphs for your brand. Cinemagraphs aren’t as widely used as GIFs, which presents an opportunity for brands to stand out with this form of media amongst the noise.įrom Yahoo’s regular use of GIFs on its corporate blogs to Coca-Cola’s cinemagraph that got almost 80,000 notes on Tumblr, the use of this form of media by marketers is in resurgence and should be taken seriously by businesses of all sizes. GIFs are image files that are compressed to continually loop the same motions over and over again - basically, a small portion of a video that repeats.Ī cinemagraph is an image file where the whole photo is stationary, except for an isolated section of movement. GIFs and cinemagraphs are similar pieces of media, but have quite different features and uses. ![]() GIFs and cinemagraphs are a fun and innovative way for brands to connect with their audience in the era of Tumblr, BuzzFeed and other media platforms attempting to hack the virality of the Internet. ![]()
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